My Custom Concealer is expertly formulated to match your unique skin tone and preferences. Using our world-first AI-powered technology, we find your perfect match and give you the choice between a concealer that seamlessly complements your skin tone or one designed to brighten. This lightweight, buildable concealer blends seamlessly to provide a flawless, second-skin finish. Whether you're brightening under-eye circles or concealing blemishes, the innovative doe-foot applicator promises precision and coverage that looks and feels natural.  The hydrating, long-lasting concealer formula is enriched with skin-loving ingredients like Hyaluronic Acid, known to hydrate and plump your skin, and Glycerin, which helps to lock in moisture for all-day hydration. Caesalpinia Spinosa Fruit and Kappaphycus Alvarezii extracts combine to create a protective, lifting, and natural second-skin finish. Our vegan concealer is also cruelty-free, fragrance-free, and paraben-free. Plus, with free adjustments available, you can be confident your concealer is always a perfect match.

How It Works:
- Choose Your Preferences: Select what type of concealer you want
- Scan Your Shade: Our world-first AI-powered Skin Tone Analyser technology matches the perfect shade to your unique skin tone for a truly personalised concealer

Choosing Your Concealer Type:
- Skin Tone Match: Conceal and correct blemishes with an exact match
- Brightening: A lighter shade, based on your Skin Tone ID, to lighten and lift